Healthy lifestyle cafe Pura Vida signs lease for outpost on Miracle Mile

/in , ,

SOUTH FLORIDA BUSINESS JOURNAL – December 6, 2021 BY JULIAN QUINTANA Miami Beach-based Pura Vida has signed a 10-year lease for an outpost in Coral Gables, where it aims to open its 13th healthy lifestyle eatery by fall 2022.

At 244 Miracle Mile, the new eatery – the brand’s second in Coral Gables – will occupy 2,675 square feet. It already has a location on the University of Miami campus.

There are currently 11 Pura Vida cafes in South Florida, with a 12th set to open Dec. 17 at 221 S.W. First Ave. in Fort Lauderdale. Locations typically range from 2,000 to 3,000 square feet.

“We are so excited about the debut of our new Coral Gables location, especially within such a historical and desirable area in the city’s downtown central business, shopping and dining district,” founder and CEO Omer Horev said. “We look forward to enhancing the area by providing a new and unique wellness-geared dining option for the city’s residents and visitors, all while creating new job opportunities and investment in the area.”

In February, Horev told the Business Journal that his goal was to grow to 10 cafes by the end of 2021.

By the end of 2020, he had opened his fourth and fifth cafes at 959 West Ave. in Miami Beach and at 460 S. Rosemary Ave in West Palm Beach, respectively. Due to those openings, the number of employees at Pura Vida doubled from 110 to over 225, Horev said.

Pura Vida offers health-conscious items such as fresh-pressed smoothies, range-free eggs, raw organic açai bowls, and gluten-free and vegan dessert items.

CLICK HERE FOR THE FULL ARTICLE



Lincoln_Eatery_Terranova

The Lincoln Eatery Welcomes Pop Up & Shop Up as its First Retail Boutique

/in ,

MIAMI COMMUNITY NEWSPAPERS – OCTOBER 1, 2021 BY MIAMI BEACH CHAMBER Miami’s Best Food Hall Steps into the World of Retail with the Launch of its First Boutique, Creating a New Sense Of Community for Local Businesses in Miami Beach.

The Lincoln Eatery, Miami Beach’s first modern food hall and Best Food Hall 2021 by Miami New Times, announces the grand opening of its first retail boutique called Pop Up & Shop Up. The stall will launch onSunday, September 19, the same day as the eatery’s monthly makers market hosted by founder Stephani Lamoni.

The event will take place from 1 p.m. to 5 p.m., and will highlight a broad selection of local businesses, selling a rotating selection of locally made products. Participating brands on opening week include Scrub Runes, Island Gal Beauty Bar, Made in Goods, Shop Rue and more. The event at the Lincoln Eatery is free to attend and RSVPs via Eventbrite are suggested.

The launch of Pop Up & Shop Up as a permanent stall within the food hall continues the Lincoln Eatery’s mission of bringing local artisans together, creating a sense of community in Miami Beach. The boutique will continue to highlight minority-owned businesses and showcase locally-made products, including makeup, skincare, haircare, artisan goods, homemade jewelry, works of art, sustainable fashion and more.

The Pop Up & Shop Up concept was created in 2019 when Lamoni sought to create a venue for local makers to sell their own homemade goods on a consistent basis. After operating at venues across South Florida, the Lincoln Eatery adopted the activation as a monthly event, well attended by South Florida locals seeking a sense of community in the middle of bustling South Beach.

CLICK HERE FOR THE FULL ARTICLE



How the city of Miami Beach is attracting pop-ups

/in ,

Commerce+Communities Today – AUGUST 4, 2021 BY BEN JOHNSON Miami Beach’s Lincoln Road shopping and dining district needed a jolt, and not just from the pandemic. The nearby Miami Beach Convention Center reopened in 2018 after three years of redevelopment, and local retailers were feeling the disruption. “We went to the city and urged them to have a streamlined licensing process so we could get short-term tenants open to keep those stores full,” said Stephen Bittel, founder and chairman of Terranova, which has a long history as an owner of retail properties in the Lincoln Road area.

As a result, the city launched a program in September to expedite 90-day special event permits for pop-up retailers. Now, that program is filling empty space and generating buzz. “We were working on the program pre-pandemic, and the pandemic just made everything come together in a very sudden way that made it even more opportune,” Bittel said.

Successful results

In late July, online lifestyle sneaker brand Air Kiy hosted its second pop-up in the district in the past six months, at 1655 Meridian Ave. For the first pop-up there, fans had lined up along the pedestrian promenade, and limited-release sneakers sold out within hours.

Other pop-ups in the district have become fixtures. Sol + Sorbet arrived last fall for a three-month pop-up and recently relocated to an expanded space at 821 Lincoln Road under a more traditional lease. Plant Daddy, a popular plant concept that grew a large online following, also signed a three-month pop-up last October, at 808 Lincoln Lane North. It renewed for six months and soon will expand into the space next door.

“We think these retailers are coming because they want to take advantage of this tremendous volume of pedestrian traffic, coupled with Lincoln Road as an open-air shopping destination so people in a pandemic world feel safer shopping outside,” said Bittel.

Pop-up spaces in the area range from 300 square feet to as much as 4,000 square feet. The latter was taken by Shein, an online retailer with a cult-like following. It has opened only a handful of in-store pop-ups across the country but set up a three-day location at 744 Lincoln Road during the annual Miami Swim Week fashion event. Reservations for the event sold out online in 48 hours.

CLICK HERE FOR THE FULL ARTICLE