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Terranova’s Stephen Bittel on Revitalizing Lincoln Road Shopping for a Pre-Holiday Boost

PROGRAMMING INSIDER — OCTOBER 6, 2020 — Miami’s Lincoln Road has become a hotspot for world-class shopping, dining, and entertainment. Along the famed street, hundreds of desirable retailers, chef-centric restaurants, and conceptually-driven bars have seen countless tourists, locals, and adventurers alike. With continued development and improvement from commercial real estate companies like Terranova, this area became a mecca for day trips, shopping, dining, and celebrating. As the global spread of the COVID-19 pandemic has continued to affect the retail, hospitality, and travel industries, these once-booming businesses worked to stay afloat against constantly changing conditions. Stephen Bittel, Founder, and Chairman of Terranova touted that many businesses remained flexible during this time. Restaurants transitioned to take-out models, while retail stores welcomed “buy online, pick up in-store” models. Now, as conditions continue to evolve, businesses along Lincoln Road are working to revitalize the famed hotspot. In time for a pre-holiday boost, Lincoln Road is preparing for pop-up shops that will attract customers, and welcome back shoppers.

The Pre-Holiday Pop-Up Program

To help small businesses regain foot traffic and increased activity, and simultaneously fill vacancies created by long-term shutdowns, the Lincoln Road Business Improvement District has announced the launch of a new pre-holiday pop-up shop program. The program will rely on short-term leases, allowing seasonal small business owners the opportunity to occupy a premium space for a shorter amount of time. For fledgling business owners, and seasonal specialty owners, this opportunity allows small business owners to open up in a highly desirable shopping destination. According to Stephen Bittel, pop-up shops are a great way to bring in exciting new retailers that will drive activity, without the requirement of a long-term lease commitment. Bittel’s Terranova Corporation owns and manages several retail locations along Lincoln Road, and welcomes the pre-holiday pop-up program.

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